Digital products in business context

I start with a thorough understanding of business need, context, vision and create a user experience that is as appealing to use as it is to see or touch.

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Your product is defined by how a visitor experiences every click, browse and tap. That better experience, that stronger loyalty, that extra sale and that lifetime value happens one pixel at a time.

Companies I have worked with


…and more than 50 other businesses. Have a look at my CV.

My design process

Although UX process is tailored to business, project and people, here is its high level form I use to drive my clients’ success.



I listen to you and your needs. We need to identify business goals, challenges and project scope. How do we measure success? What's the definition of done? What UX strategy do we use to meet our goals? If requirements change, do we have a change process in place and visible to everyone? And finally, what's the delivery timeframe and what are the deliverables?


Research & Analyse

Research saves you a lot of frustration and money. I suggest to invest time into it and to make sure we are spending our power where necessary. It doesn’t have to be an expensive research. Even a small one is better than no research.


Design & Validate

We design the process together, simplifying and automating what we can. Then we design screens and conduct quick usability studies to test internally. There are number of methods we can use to avoid personal opinions affecting our design solutions. We are designing a bridge between customer needs and business requirements.


Build & Implement

We implement design solution and release it for the right audience (testing group). I work close to your development team to make sure everything is implemented correctly.


Test & iterate

Test, learn and observe behaviours. Let’s analyse our solution, how people use it and how it meets our goals. We need to make sure we get all benefits from testing and using them when designing next solution.

Recent recommendations


Stuart Swift

Director of Personalisation Technology

„I can’t speak highly enough of Jiri.

He started working for me as a lead web developer, however as the project grew Jiri was used in UX design, server testing, team leading. He excelled in all areas. His approach is very professional, he is a highly intelligent and contributes great ideas. Over time I have learnt to trust Jiri to complete quality work on time, and as such I hardly need to supervise him.“


Colm Byrne

Technical Product Manager

„Jiri is a talented UX designer who works fast, accurately to produce excellent creative results . His technical knowledge of current technologies like Angular and his solid design experience contribute to this, but it's really his passion for excellence that results in superb work in short shrift. Outstanding.“


Alex Davies-Moore

Software Engineer

„I had the great pleasure of working with Jiri on a UI/UX redesign project for SmartFocus. He is a phenomenal guy to work with - great UX/UI design; picks things up extremely quickly; fantastic development skills - the whole nine yards. I hope I get the chance to work with him again some time.“

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Feel free to contact me with your enquiries or just to say hello. I'm always up for a drink or dinner with people from the industry.

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